MISSION STATEMENT

At The Backroom, we are on a passionate journey to redefine fashion by promoting the beauty and value of preloved clothing. Our mission is to inspire individuals to embrace sustainable style, reducing the environmental impact of the fashion industry one garment at a time.


Guided by our commitment to sustainability, our mission is threefold:
Cultivate Conscious Consumption

We believe in encouraging mindful choices when it comes to fashion. Through our thoughtfully curated collection of preloved clothing, we aim to foster a culture of conscious consumption. By choosing second-hand items, our customers actively participate in reducing textile waste and minimising the demand for new production.
Elevate Every Story

Every piece of preloved clothing carries a unique narrative – a history of its own. We are dedicated to celebrating the stories woven into these garments. With an eye for quality, style, and authenticity, we handpick each item to ensure it aligns with our vision of sustainable fashion. Through this, we connect our customers with clothing that reflects not only their individuality but also their commitment to a more sustainable world.

Through our dedication to sustainable practices, transparent operations, and a community-driven approach, we aspire to be more than just a preloved clothing business. We aim to be a beacon of change in the fashion industry, inspiring others to embrace the power of preloved fashion and collectively shape a more sustainable, stylish, and compassionate world.


Join us in reimagining fashion. Join us in creating a legacy of style that respects our planet, our stories, and our future."